The Small Business Advisor fundamentals Reading List.

The Elements Small Business Advisor Platform stands on the shoulders of well respected processes and industry best practice. To learn more about the concepts that we leverage check out our reading lists below.

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Elements Advisors give the best advice!

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.