The Small Business Advisor fundamentals Reading List.
The Elements Small Business Advisor Platform stands on the shoulders of well respected processes and industry best practice. To learn more about the concepts that we leverage check out our reading lists below.
Help us grow the Elements Platform for everyone! By purchasing the below books for you, your team or your clients using the buy buttons below a slice of the purchase price will go towards continuing to improve Elements!
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.
When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.
80/20 can demolish any sales and advertising problem.
"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to: Slash sales & marketing time-wasters (page 117) Locate invisible profit centers in your business (page 31) Advertise to hyper-responsive buyers and avoid tire-kickers (page 93) Gain "Pareto principle" positions on search engines (page 70) Differentiate yourself from rivals (page 67) Gain esteem in your marketplace (page 154) Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.
You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
"It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Optimized for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
Online Marketing Tools Come with the Book
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.