The Elements Blog
Musings, Concepts & Techniques for Building Better Businesses
Elements Starts the Conversation: The Growth Formula
We want to “start the conversation” between business stakeholders and support professionals to generate cashflow through improved sales. Something that is simple and easy to understand making “cause and effect” obvious.
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Elements.app section Focus is a quantification of the principles put forward by Perry Marshall. We are privileged to be able to apply the concepts in a way that enables SMEs optimise their operations in real time. We will be forever thankful for Perry Marshall's work.
How To Calculate "Active Clients"
You have to measure the number of "Active Clients" to know if they are increasing or diminishing. You have never done it properly. Here is how to calculate "Active Clients" for meaningful analysis leading to effective marketing strategies.Article
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Elements.app Growth and Focus sections technologically apply the principles espoused by Michael Gerber. It is our greatest honor to be able to quantify these principles in this day and age.Article
Steps to Post Lockdown Recovery
It is important that the SME owner gets his / her business back to where it was when the imposition of the lockdown. No one should be talking about growing the business - focus on the easy steps. The SME owner now has information on sales Handles never available before. The direction is clear - get back to those numbers.