The Elements Blog
Musings, Concepts & Techniques for Building Better Businesses
The Art of Business Survival: Strategies Vs. Tactics in the World of SMEs
In the dynamic realm of small and medium enterprises (SMEs), the words "strategy" and "tactics" often intermingle, creating a fusion of concepts that are both crucial, yet distinct in their essence.
You Are Not a Startup: Why Most Business Advice Doesn't Apply to Your SME
As an owner of a Small or Medium-sized Enterprise (SME), you've probably spent countless hours scouring the internet for tips and advice to propel your business towards success. However, you may have noticed a recurring theme - much of this advice seems better suited to startups or larger organizations.
Sparking Business Growth: The Power of the Revenue Equation
Cloud technology and online accounting have ushered in a revolution for business owners, offering real-time sales analysis at the touch of a button. With instant access to crucial data, you can see the impact of your marketing decisions in real time on your smartphone. This powerful tool leads to more informed decisions and more successful outcomes. Let's explore this process in greater detail.Article
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Elements.app section Focus is a quantification of the principles put forward by Perry Marshall. We are privileged to be able to apply the concepts in a way that enables SMEs optimise their operations in real time. We will be forever thankful for Perry Marshall's work.Article
How To Calculate "Active Clients"
You have to measure the number of "Active Clients" to know if they are increasing or diminishing. You have never done it properly. Here is how to calculate "Active Clients" for meaningful analysis leading to effective marketing strategies.Article
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Elements.app Growth and Focus sections technologically apply the principles espoused by Michael Gerber. It is our greatest honor to be able to quantify these principles in this day and age.Article
The Power of Immediacy: Unleashing Real-Time Sales Feedback
In the dynamic world of small business, timing is everything. Imagine the strategic advantage you would possess if you could receive immediate feedback on your sales efforts. How much more precisely could you steer your business towards success? This is exactly what Elements.app aims to deliver.Article
Steps to Post Lockdown Recovery
It is important that the SME owner gets his / her business back to where it was when the imposition of the lockdown. No one should be talking about growing the business - focus on the easy steps. The SME owner now has information on sales Handles never available before. The direction is clear - get back to those numbers.Article
Beyond the Dashboard: Moving from Data Overload to Strategic Insight for SMEs
In a marketplace full of tools claiming to help Advisors work better Elements stands In an era of data-driven decision-making, dashboards are the new darlings of the business world. Touted as the ultimate solution to monitoring key metrics and making informed decisions, dashboards are becoming ubiquitous in every type of business software.